Search Engine Optimisation
Search engine optimisation or SEO for short is the process of improving your visibility on search engines such as Google.
There are many factors that the search engines take into account to rank a website and these include website content, website structure, is the website mobile friendly and how many quality backlinks are pointing to the website.
The first thing is to agree on which keywords your website should be ranking for.
Keyword and competitor research
Keyword and competitor research is one of the most important SEO tasks. Keywords, or key phrases as I prefer, are what drive visits to your website from Google search results. If we try to promote your website for key phrases that are too competitive then you might never see a return for your money so we need to be smart and go for phrases that have enough people searching on but are not too competitive. By analysing how websites (your competitors) rank on page 1 of Google for these key phrases helps us to understand what we need to do to get your website up there on the first page.
We will agree the list of key phrases with you before starting on the rest of the work.
This involves optimising each page of your website for things such as meta tags, image tags and internal links. We also monitor Google webmaster tools on a weekly basis to check for errors or messages form Google. Google webmaster tools also shows us which of the key phrases are brining visits to your website.
Google’s algorithm (the way it ranks websites in the search results) was built on backlinks. A backlink is simply a link on another website that points to your website. Google’s idea was that the more backlinks you had pointing to your website the more important it must be. These days things have changed a little but backlinks are still one of the most important factors for ranking high on Google. In the past Google would count almost any backlink but these days it tends to ignore bad links and can even penalise your website if it feels that you are trying to build links that manipulate your position in the search results.
Social Media mentions
Social media such as Facebook, Twitter, Linkedin and Google+ are becoming more and more important to help your website rank in the Google search results. Google’s idea is that if a page or article on your website is shared on social sites then that is seen as being liked by a real person. We also find that we can get additional backlinks from social especially from Google+
There is no waiting for us to send you a report, we will give you access to your online ranking report which is updated every few hours so you can track the progress of your keywords any time you want to.
Blog \ News articles per month
A blog or news section gives Google new fresh content. In the initial days when backlinks were the only real factor that counted content didn’t matter too much but these days having good quality unique content on your website is a must. A blog also gives us the opportunity to link to your main services or products which also helps to move your website up the Google rankings.
As well as SEO you might also want to consider using Paid advertising programs such as Google Adwords or Bing ad center.
The advantages of using paid advertising is that you can be on page 1 of the search engines very quickly whereas with SEO the process takes much longer.
The downside of paid advertising is that it can be expensive if you are in a competitive field.